Your intention is to develop your destination and to attract new guests? Do you provide appropriate and appealing offers for new target groups? Do you meet the needs of smart travellers? Where are your strengths, where are your weaknesses? Are investments in new markets paying off at all? Which market strategy promises the highest profitability? Which course do you take? Based on a well-founded market analysis we will identify your customized success strategy. Achieve more with less!
Digitization, smart technologies and social media are influencing travel habits and are changing booking behavior and the whole customer journey. They give access to new markets, but they also intensify market competition tremendously. Globalization and economic development lead to the emergence of new source markets. Quicker and cheaper means of transport make the world a village and support the traveler's flexibility. Demographic change and urbanization are creating new target groups and travel preferences. Additionally, the individualization of Lifestyles and new destinations are influencing the traveler’s choice. The average duration of stay is continually sinking, regular guests are becoming a rare species. Nevertheless, tourism is still a growth sector: According to IPK research, 2019 travel activity will grow globally further by 4%. Is that also the case in your region or company?
A smart, resource-friendly and sustainable strategy is the basis for tomorrow's business and ensures an efficient use of marketing budgets. By means of a clear market analysis and strategy it is possible to identify new market opportunities. Targeted investments in promising experiences, products and markets increase revenues and value added. Consequently, the occupancy rate can be increased and the risk of dependency on existing markets can be reduced by different travel behavior from international guests.
Sieder TourismStrategies is your flexible partner for strategy consulting. Know-how and fresh impulses from outside are very valuable for an assessment of the market position, a review of the current course, a re-alignment or reorientation. In close cooperation, individual, future-oriented strategies will be developed to benefit from international market opportunities. You choose the scope and depth of the consultation:
Strategy is a matter for the boss? Yes, it should be like that. At the end of the day no one will relieve you of the responsibility to make the strategic decisions. However, the awareness for new perspectives and market opportunities can be sharpened by the following uncomplicated coaching services, according to your need:
• Reflective discussions with the opportunity to question and get feedback
• In-depth meetings on individual problems and the development of possible Scenarios and options
• Workshops with your team or business partners
• Sparring partnership tailored to your goals and needs with regular exchange of ideas and brainstormings and the constant opportunity for feedback and advice
Within the scope of a smart destination development, the available data will be efficiently used. Based on the available resources and according to the current customer needs a sustainable differentiation strategy will be developed:
• Analysis of your current strengths and weaknesses, opportunities and threats (SWOT) and your competitive position
• Differentiation potential and strategic positioning
• Product development oriented to customer experience
• Analysis of untapped market potentials, and slection of the most promising markets
• Multichannel marketing with the aim of getting referral
Within the framework of strategy development, a new market strategy is built on your objectives and challenges and on a well-founded position analysis. Upon request, the following performance components are provided for a successful implementation:
• Presentations on current tourism trends
• Workshops with key stakeholders and definition of vision, mission, goals and actions
• Analysis of your current strengths and weaknesses, opportunities and threats (SWOT) and your competitive position
• Development of strategic options
• Development of a business strategy, value proposition and strategic positioning to achieve competitive and differentiating advantages
• Product development and adaptation geared to customer experience
• Selection of the most promising markets and target groups
• Multichannel marketing with the aim of achieving multiplier effects
Achieve more with less! What had proven successful over a period of several years, may change very quickly these days. Future market opportunities must be recognized today and exploited as soon as possible. After an accurate briefing and the definition of your wishes and goals, we will analyze the current market position regarding the untapped potential in international markets. Top priority in all strategic considerations is the feasibility of the recommendations, confidentiality and clear, comprehensible communication. Ultimately, the goal is not to develop concepts that are then tucked away in the proverbial drawer.
You benefit from many years of practical experience and the most recent academic knowledge on business strategy and global marketing. Our motto is as Winston Churchill said: "Success is not final. Failure is not fatal. It is the courage to continue that counts!"
The Founder and Managing Director of Sieder TourismStrategies, Ingrid Sieder, MBA, has 25 years of practical experience at the Austrian National Tourist Office in Vienna and abroad. For the past 12 years, she has directed the branch office in Prague and has been responsible for the market strategy as well as for operative marketing, which led to the tripling of overnight stays of Czech guests in Austria. For her successful work, she has been awarded the TTG Travel Award for running the best national tourist office on several occasions.
Before that, Ingrid Sieder managed the offices in Brussels and Copenhagen and was deputy area manager for Western Europe and overseas markets. Thanks to her varied experience in market research and marketing as well as editor of the trade magazine öw bulletin she has global market knowledge and intercultural skills.
2016, Ingrid Sieder graduated from Danube University Krems with an MBA and specialized in strategic management, global marketing and integrated marketing communications. She also completed two study visits at HKUST University in Hong Kong and at the well-known US elite university in Stanford, California.
In the context of her master thesis, she analyzed the strategic market potential of China, Taiwan, Hong Kong and South Korea for the Austrian tourism industry. She learned marketing and advertising form scratch at the Vienna University of Economics and Tourism Management at the Tourism College in Krems.
Meanwhile, Ingrid Sieder herself works as a lecturer for the University of Applied Sciences IMC Krems and teaches Destination Management at universities in China and Azerbaijan.
Traveling is the greatest passion of Ingrid Sieder. She loves exploring new destinations, where the tourist infrastructure is still waiting to be developed. Discovering experiences in countries such as Albania, Uzbekistan, Iran, Cabo Verde or Costa Rica is not only a personal enrichment, but also inspires strategic considerations.
Strategy is individual and the CEO of Sieder TourismStrategies, management consultant Ingrid Sieder, will be happy to personally advise you. In accordance with your objectives and the desired scope and depth of the consultation, tailor-made offers will be developed. Just call +43 680 2000 692 or send an e-mail: sieder@tourismstrategies.eu
Sieder TourismStrategies
Sieder TourismStrategies e.U.
Business owner
Ingrid Sieder, MBA
Commercial Register Number
463438b
FB-Gericht
Landesgericht St. Pölten
Office address
Perlmooser-Au 30
A-3160 Traisen, Austria
Phone
Professional law
Trade regulations (available at https://www.ris.bka.gv.at/)
GLN (the public Administration)
9110024212011
Behörde gem. ECG
Bezirkshauptmannschaft Lilienfeld
Business License
Business consultancy including company organization
The general terms of the division for management consulting of the Austrian Federal Economic Chamber (see here) apply.
We process your personal data exclusively based on legal provisions. More information can be found in the privacy policy (see here).
Member of the Chamber of Commerce of Lower Austria, professional group UBIT
Consumers have the possibility to address any complaint to the aforementioned e-mail address.
Picture credits: Ingrid Sieder, Medienarchiv Österreich Werbung, Gerd Schmidleitner, Serfaus, Peter Podpera, pexels.com, pixabay.com
